Giuliana works with women navigating burnout, heartbreak, and the particular exhaustion of always being the one holding things together. She needed a brand that could hold people before they'd even booked a call.

We built her visual identity around that quality. Warm without being saccharine, personal without being unfinished. The yin-yang sits at the centre of the identity, a nod to her heritage and a genuine reflection of her practice, which is about integration rather than resolution. It works because it means something, not just because it looks nice.